Comments on: Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’ http://digitaljury.wordpress.com/2008/07/03/googles-analytics-evangelist-explains-why-websites-suck/ The good, the bad and the ugly in the digital space. Wed, 06 Aug 2008 01:38:06 +0000 http://wordpress.com/ hourly 1 By: buzzmckenna http://digitaljury.wordpress.com/2008/07/03/googles-analytics-evangelist-explains-why-websites-suck/#comment-49 buzzmckenna Wed, 06 Aug 2008 01:38:06 +0000 http://digitaljury.wordpress.com/?p=17#comment-49 The "sell" as it were, involves a massive shift in what a product or service can, or should do, in the new digital environment. This means a whole education of bosses/clients as to what the big picture is. This article isn't only focusing on the issues on getting it done in a certain way, it's as much about getting businesses to change from a we've built it and use marketing as has been done for the best part of a century - but responding to the new "empowered consumer". See "How to Bridge the Digital Gap and Keep Ahead - Brand-Building Principles Have Changed, but It's Now Easier Than Ever to Understand Consumers" By Allen Adamson Published: August 04, 2008 http://adage.com/cmostrategy/article?article_id=129981 and "Why Digital Marketing Needs a Reboot - Break Those 'Tradigital' Habits"by David Armano on July 25, 2008 http://adage.com/digitalnext/post?article_id=129897 These articles outline a massive and radical shift in marketing due to the digital environment, and something we will only see more of in the future Good Luck! Ben The “sell” as it were, involves a massive shift in what a product or service can, or should do, in the new digital environment. This means a whole education of bosses/clients as to what the big picture is.

This article isn’t only focusing on the issues on getting it done in a certain way, it’s as much about getting businesses to change from a we’ve built it and use marketing as has been done for the best part of a century – but responding to the new “empowered consumer”.

See “How to Bridge the Digital Gap and Keep Ahead – Brand-Building Principles Have Changed, but It’s Now Easier Than Ever to Understand Consumers” By Allen Adamson Published: August 04, 2008
http://adage.com/cmostrategy/article?article_id=129981

and “Why Digital Marketing Needs a Reboot – Break Those ‘Tradigital’ Habits”by David Armano on July 25, 2008
http://adage.com/digitalnext/post?article_id=129897

These articles outline a massive and radical shift in marketing due to the digital environment, and something we will only see more of in the future

Good Luck!

Ben

]]> By: Sridutt http://digitaljury.wordpress.com/2008/07/03/googles-analytics-evangelist-explains-why-websites-suck/#comment-10 Sridutt Thu, 03 Jul 2008 08:26:51 +0000 http://digitaljury.wordpress.com/?p=17#comment-10 The speech by Avinash maybe correct, but in a real job environment, the thing is to tell the hippos they're one. Not very practical when your boss decides to stomp. I know this from first hand experience with clients. The most frustrating thing is to have your point-of-contact say 'let's just do it, my boss wants it'. and his/her boss is never available to explain. The speech by Avinash maybe correct, but in a real job environment, the thing is to tell the hippos they’re one.

Not very practical when your boss decides to stomp. I know this from first hand experience with clients. The most frustrating thing is to have your point-of-contact say ‘let’s just do it, my boss wants it’. and his/her boss is never available to explain.

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