Comments on: I Have a Question For Tim Smith (It’s not about Ford) http://digitaljury.wordpress.com/2008/07/04/i-have-a-question-for-tim-smith-its-not-about-ford/ The good, the bad and the ugly in the digital space. Wed, 06 Aug 2008 01:38:06 +0000 http://wordpress.com/ hourly 1 By: Matthew Ho http://digitaljury.wordpress.com/2008/07/04/i-have-a-question-for-tim-smith-its-not-about-ford/#comment-15 Matthew Ho Sat, 05 Jul 2008 01:42:32 +0000 http://digitaljury.wordpress.com/?p=31#comment-15 That's a great concept combining customising of sneakers with MMS. However, i'm skeptical of how popular it will be, because you have to send in a pic and you only get the two dominant colours. I don't feel that it is a personalised customised shoe. Whereas, Reebok allows you to do it on their website (no MMS function though) via http://www.rbkcustom.com/content.html. I like the Reebok one, because you design it down to the very last detail (tongue colour, toe box, colour of logo). I guess it also depends on what level of customisation you want - it always cool to be the only one that has that shoe! That’s a great concept combining customising of sneakers with MMS. However, i’m skeptical of how popular it will be, because you have to send in a pic and you only get the two dominant colours. I don’t feel that it is a personalised customised shoe.

Whereas, Reebok allows you to do it on their website (no MMS function though) via http://www.rbkcustom.com/content.html.

I like the Reebok one, because you design it down to the very last detail (tongue colour, toe box, colour of logo). I guess it also depends on what level of customisation you want – it always cool to be the only one that has that shoe!

]]>