The following is an excerpt from research done into which sites are currently popular social media destinations for women aged 18-34.
Source: Nielsen Netview
Social Media / Community sites
According to Nielsen Netview 56.7% of Australian online users visited to a Community/ Social Media site.
48% of the visitors to Community/ Social Network sites are females.
80% of female visitors aged 18-34 who visited a Community/ Social Media site also visited Facebook
Females 18 – 24 years old visiting Community/ Social Media sites
84% visiting Community/ Social Media sites visited Facebook
54% visiting Community/ Social Media sites visited Myspace
Skew toward female (vs male) audience visiting: Facebook (21%), Bebo (36%), Live Journal (40%), Linked In (42%), Nine MSN Groups (50%)
Skew toward male (vs female) audience visiting: Blogger (40%), WordPress (38%), Digg (760%)
Females 25 – 34 years old visiting Community/ Social Media sites
77% visiting Community/ Social Media sites visited Facebook
38% visiting Community/ Social Media sites visited Myspace
Skew toward female (vs male) audience visiting: Facebook (11%), Myspace (75%), Window Live Spaces (42%), Yahoo7!Groups (66%), Live Journal (30%)
Skew toward male (vs female) audience visiting: Bebo: 89%, Six Apart Typepad 137%, Digg (150%)
Note: Nielsen Netview data comes with explanations regarding their methods and limits of extrapolation for certain sites with minimal sample results.
See: http://www.nielsen-online.com/ for more information.
