Posted by: jamesduthie1 | May 27, 2008

The digital marketing controversy of the year

A digital marketing storm erupted last week after industry heavy weight Lyndon Antcliff went public with a controversial linkbait project that pushed all the boundaries. Lyndon published a story for a client that told the tale of a group of 13 years that stole their dad’s credit card and racked up a $30,000 debt on expenses including Xbox and hookers. The story was immesely popular in social media outlets such as Digg and attracted hundreds of thousands of hits and thousands of inbound links. The story was also picked up within commercial newspapers and Fox News. The only problem… the story was a complete fabrication.

This raised the issue of ethics in the digital marketing industry. Many argued that it was unethical to publish a fake article with commercial intentions (building traffic and inbound links). To see how the debate unfolded visit the link below.


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