Posted by: buzzmckenna | July 17, 2008

Some Research Notes: Social Network Marketing Demographics – Female 18-34

The following is an excerpt from research done into which sites are currently popular social media destinations for women aged 18-34.

Source: Nielsen Netview

Social Media / Community sites

According to Nielsen Netview 56.7% of Australian online users visited to a Community/ Social Media site.

48% of the visitors to Community/ Social Network sites are females.

80% of female visitors aged 18-34 who visited a Community/ Social Media site also visited Facebook

Females 18 – 24 years old visiting Community/ Social Media sites

84% visiting Community/ Social Media sites visited Facebook

54% visiting Community/ Social Media sites visited Myspace

Skew toward female (vs male) audience visiting: Facebook (21%), Bebo (36%), Live Journal (40%), Linked In (42%), Nine MSN Groups (50%)

Skew toward male (vs female) audience visiting: Blogger (40%), WordPress (38%), Digg (760%)

Females 25 – 34  years old visiting Community/ Social Media sites

77% visiting Community/ Social Media sites visited Facebook

38% visiting Community/ Social Media sites visited Myspace

Skew toward female (vs male) audience visiting: Facebook (11%), Myspace (75%), Window Live Spaces (42%), Yahoo7!Groups (66%), Live Journal (30%)

Skew toward male (vs female) audience visiting: Bebo: 89%, Six Apart Typepad 137%, Digg (150%)


Note: Nielsen Netview data comes with explanations regarding their methods and limits of extrapolation for certain sites with minimal sample results.

See: http://www.nielsen-online.com/ for more information.

 

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